Real Madrid sign Uber Eats as official partner until June 2029

📰 Real Madrid have agreed an official partnership with Uber Eats until 2029, with Uber also joining as an official club partner. 📌 Key points 🤝 Real announced Uber Eats as their official delivery partner in Spain on 7 October. 📅 The deal runs for three seasons, until June 2029. 🏟️ The brands will work together at Bernabéu matches and on digital channels. 🚗 Uber also becomes an official partner, focusing on transport and fan experience. 💶 Financial terms were not disclosed. 📝 What happened 🤝 Real Madrid announced on 7 October that Uber Eats has become the club's official delivery partner in Spain. The deal covers the next three seasons, until June 2029. 🏟️ The two brands will create campaigns, content and experiences for fans. Uber Eats will be present at Bernabéu matches and run joint activity on the club's digital channels. 🚗 Uber has also been named an official club partner, with projects planned around ridesharing and the fan experience around the Bernabéu. 🍽️ The first joint campaign runs under the slogan 'Hunger has brought us here'. From 7 to 11 October a pop-up space in Madrid's Plaza de Callao offers five recipes inspired by memorable matches in the club's history. Emilio Butragueño, director of institutional relations, said the club were pleased to partner with a leading company in its sector. 📊 By the numbers • Deal length: until June 2029 (three seasons) • Plaza de Callao pop-up: 7-11 October • Match-inspired recipes: five 🔭 Why it matters The deal continues Real's commercial push to make the Bernabéu more than just a stadium. Adding delivery and transport partners is aimed at widening the matchday experience for fans. Real Madrid host Villarreal at the Bernabéu on 10 October in their first league game after the break.