Cardinale: Serie A used to be the Premier League, it must innovate

📰 Milan owner Gerry Cardinale has compared Serie A to Hollywood and warned that it will be crushed unless it innovates quickly. 📌 Key points 🗞️ Cardinale spoke to Il Sole 24 Ore on 7 October. 🏆 He said Serie A used to be the Premier League. 🎬 He likened it to complacent Hollywood being overtaken by Netflix. ⚡ He said Italian football must innovate with urgency. 📺 On bidding for Serie A TV rights: anything is possible. 📝 What happened 🎥 Cardinale's investment firm RedBird played a key role in Skydance's merger with Warner Bros. Discovery, and the Italian financial daily Il Sole 24 Ore interviewed him on the back of the deal. 🏟️ "Serie A was the Premier League. AC Milan was at the top. What happened?" he asked. His view is that if you get lazy and stop reinventing yourself, the competition will crush you. 🎬 He explained that Hollywood also grew complacent before Netflix, which began as a DVD seller, overtook it. Both Hollywood and Italian football, he said, have huge potential but need to innovate again. 📺 Asked whether he might bid for Serie A TV rights, he said he did not know yet and that anything was possible, while stressing he has many other priorities for now. 📊 By the numbers • Interview: 7 October • The comparison: the 1990s, when Serie A was the Premier League • Milan's next game: Sassuolo away, Serie A Week 6 🔭 Why it matters Cardinale cast himself as a catalyst for change in Italian football. With his growing weight in the media industry and TV rights left on the table, he could become a louder voice in how the league is run. Milan resume their season away at Sassuolo this weekend.